Manchester City FC have announced a three-year partnership with PZ Cussons to embed the club in the Nigeria market.
Appearing on PZ Cussons’ local brands Premier, Olympic and Robb, the consumer product group will help build the side’s profile in the region as a result of its ‘Official Partner’ status.
The region’s growing Manchester City FC fanbase will be propositioned with a number of experiences and prizes to get them closer to the club. VIP tickets and meet-and-greets will be made available to competition entrants in the coming months.
Omar Berrada, commercial director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said: “We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow.
“We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”
Tim Perman, group category and brand director of PZ Cussons PLC, added: “PZ Cussons is proud to be partnering with Manchester City FC in Nigeria. There is a great fit between our brands in terms of heritage, values and a desire to win.
“We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love”.
This comes as the rapidly expanding club is investing in creating more unique experiences for fans.
Back in February it became the first football team in the world to have launched a wearable technology companion app with ‘City Matchday Wear’ on Android.