Freederm has brought back its high flying Freederm goose for another instalment of the brand’s campaign that celebrates the feeling of freedom you get when you’re on top of your spots.
Created by Bray Leino with animation by Th1ng, the spot sees the goose take off on a new adventure which includes swimming with dolphins, diving headlong into an exploding geyser and leaping off a massive ski jump. It’s also possibly the first time a goose has appeared on television riding a horse.
“The response to the first execution was fantastic, and this new episode offers our audience another dose of unbridled viewing pleasure. We love it, and think they will too,” said Freederm brand manager Ian McIver.
Kate Cox, chief executive officer at Bray Leino, added: “This integrated campaign again demonstrates Freederm’s ability to achieve significant cut-through and generate the meaningful youth engagement that so many other healthcare brands strive for.”
The 60-second and 30-second cut down will run across cinema, TV and online pre-rolls with supporting bonus content planned for social media in which viewers can get to know #Goostav, goose-advisor to the stars.