Freederm's goose heads off on another adventure in second campaign instalment
Freederm has brought back its high flying Freederm goose for another instalment of the brand’s campaign that celebrates the feeling of freedom you get when you’re on top of your spots.
Created by Bray Leino with animation by Th1ng, the spot sees the goose take off on a new adventure which includes swimming with dolphins, diving headlong into an exploding geyser and leaping off a massive ski jump. It’s also possibly the first time a goose has appeared on television riding a horse.
“The response to the first execution was fantastic, and this new episode offers our audience another dose of unbridled viewing pleasure. We love it, and think they will too,” said Freederm brand manager Ian McIver.
Kate Cox, chief executive officer at Bray Leino, added: “This integrated campaign again demonstrates Freederm’s ability to achieve significant cut-through and generate the meaningful youth engagement that so many other healthcare brands strive for.”
The 60-second and 30-second cut down will run across cinema, TV and online pre-rolls with supporting bonus content planned for social media in which viewers can get to know #Goostav, goose-advisor to the stars.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Content created with:
In 1974, in a Devon village, we established the UK’s first full service creative Agency beyond the M25, defined by organic, free-range thinking. Today, we are 350 people in 8 offices worldwide, united by the same distinctive culture.Find out more