A Ford car-sharing scheme which charges passengers by the minute has launched for Londoners after months of testing.
Ford electric cars can be booked via a dedicated smartphone app offering one-way trips with guaranteed parking. Furthermore the congestion charge is implemented into the fee.
The US brand’s GoDrive car-sharing push was developed as part of the Ford Smart Mobility scheme which looks to take the company to the “next level in connectivity, mobility, autonomous vehicles, the customer experience and big data”.
Ken Washington, vice president of Ford research and advanced engineering, said: “As cities become more and more congested, people are becoming increasingly open to new means of mobility, and car sharing is proving to be an appealing model.
“A crucial part of delivering effective car-sharing services is to learn alongside these drivers what best meets their needs and expectations, and complements their location and existing transportation infrastructure.”
Using low emission Ford motors, the service invites 2,000 members of public to sign up for free journeys, with 50 cars, based throughout 20 locations in the capital city.