AOL UK and Guardian News & Media have formed a global tie-up as both companies continue to drive their original video content ambitions.
The deal will see the Guardian’s original video content, including its award-winning documentaries, syndicated across AOL On’s global publisher network, as the publisher looks to widen its international audience for video.
The AOL On video platform tops one million curated and original short-form videos, all created by AOL and its channel partners which include Channel 4 News, ITN and Scripps Networks International.
The content is distributed through a network of publishers including Trinity Mirror and TalkTalk along with AOL’s own platforms such as The Huffington Post UK and TechCrunch.
The tie-up will open up the Guardian's access to this conent library, which it can tap into for its own video output across its global editions.
Graham Moysey, head of International, AOL said: “AOL is committed to producing premium content that captures the imagination of consumers. Curation and distribution go hand-in-hand with great content and we’re delighted the Guardian has chosen AOL On as a partner to drive even greater audiences to their content.”
AOL On, which generates an average one biillion monthly video views across the network, according to the company, has launched nearly 50 original series globally as it seeks to hold its own against rivals such as streaming giant Netflix, and the likes of Facebook which is ploughing investment into video.
Its shows have featured Hollywood stars including Sarah Jessica Parker, James Franco, Jared Leto and Steve Buscemi.
In the UK it currently has two UK Originals in production, Being Mum with Tess Daly and Rochelle Humes, and 30Something with Richard Bacon.
The news of the partnership comes weeks after the announcement that Verizon has acquired AOL for $4.4bn as it looks to better compete with the scale of Facebook and Google.