Instagram resorts to emailed ‘Highlights’ to win back users

Instagram has embraced email marketing to inform users what they are missing from their photo networks.

In a bid to drive engagement on the site, the photo-sharing service has started mailing a ‘Highlights’ reel to users, according to TechCrunch

The packages feature the best pics from users’ top followers and are being used to capture those drifting away from the service by letting them know what they are missing.

Instagram, which boasts 300m monthly users worldwide, has been fighting off competition from other photo apps and blogging sites. Offering an easy to unsubscribe to email is one of the techniques Instagram is implementing to ensure it stays on top of the competition.

In December the service overtook Twitter's userbase by reaching a total of 300m global monthly users – now seeing 70 million photos and videos uploaded every day.

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