By Gillian West | Social media manager

May 24, 2015 | 1 min read

A purple stuffed duck called Duckie has stolen our hearts and scooped today's ad of the day title.

Introducing Cadbury's Dairy Milk Puddles, a new soft-centred chocolate, the minute-long spot sees Duckie bearing the brunt of the elements tied to the front of a lorry.

As the sun breaks through Duckie brightens as the puddles on the ground reflect the beauty in the world…much like this Bank Holiday's weather.

Advertising Agency: Fallon, London, UK

Executive Creative Director: Nick Bell

Creatives: Rob Spicer, Adam Griffin

Production Company: Academy Films

Producer: Tracy Stokes

Cadbury Ad of the Day Fallon

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