A purple stuffed duck called Duckie has stolen our hearts and scooped today's ad of the day title.
Introducing Cadbury's Dairy Milk Puddles, a new soft-centred chocolate, the minute-long spot sees Duckie bearing the brunt of the elements tied to the front of a lorry.
As the sun breaks through Duckie brightens as the puddles on the ground reflect the beauty in the world…much like this Bank Holiday's weather.
Advertising Agency: Fallon, London, UK
Executive Creative Director: Nick Bell
Creatives: Rob Spicer, Adam Griffin
Production Company: Academy Films
Producer: Tracy Stokes