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By Jennifer Faull, Deputy Editor

May 22, 2015 | 2 min read

Tunepics chief Justin Cooke is readying for the day when Apple Watch will allow people to physically feel another’s emotions when they share content via social media

Tunepics – which launched last year – is the first solo-project from Cooke, who was previously Burberry’s digital creative and the chief marketer at Topshop.

It is described as a "multi-sensory social network" and allows users to post an image with a soundtrack and can also choose a colour from an "emotion wheel". Combined, the picture, song and colour aim to reflect the way someone feels at any given moment.

Cooke called the release of the Apple Watch a “game-changer” and said that “there is something beautiful coming” as the company opens up all of the SDKs in the product to developers.

“You could send me a Tunepic and I see that you’re crying and I get a raindrop feeling on my wrist," he mused. "There’s a whole load of stuff that will come and the first iteration is always this is the idea, we want to bring you on board, learn the behaviour, and then we’ll improve it based on your feedback."

Cooke went on to say the power of the Apple Watch is that it has never intended to replace a normal watch, which is built with beautiful, classic design in mind.

“What’s powerful is that [Apple] can change the watch on your wrist overnight through software,” he said.

The Apple Watch has been quickly embraced by the industry, with brands such as Amazon, Starbucks, Pandora, Uber and Twitter already tailoring their software to meet the needs of the product.

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