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Police Watch

Police sides with the machines in Terminator – The Genisys partnership

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By John McCarthy, Opinion Editor

May 22, 2015 | 2 min read

Watch brand Police has entered in a promotion partnership with much-anticipated movie reboot ‘Terminator – The Genisys’ in a campaign which will encapsulate the launch of a limited edition Reaper model.

The push, which will run during the summer, will be spread using digital and outdoor advertising, supplemented by social media activations to publicise both the movie and the launch of the Reaper Watch (pictured) which features a terminator cyborg.

Digital advertising will rally around a Police and Terminator branded microsite hosting a competition inviting entrants the chance to win an ‘Ultimate Terminator Genysis Home Cinema Package’, including a 55-inch LG 3D Smart TV and Bose TV sound system.

Julie Halford, head of marketing at Inter City Group, said: “We really wanted to do something for the middle of the year that created an excitable buzz with our customers whilst at the same time generating retail traction.

“Terminator – The Genisys is the perfect outlet for this… Terminator is a renowned, celebrated brand that’s set to be a huge hit this summer, so it was a natural choice to amplify our exposure with a blockbuster our demographic will love.”

Culminating the outdoor push, the brand will be hosted on Europe’s biggest advertising screen on the M6 motorway.

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