Ad of the Day: PetSmart - Partners in Pethood
Meet the ‘Avant Guardians,’ a pair of fashion-obsessed Shih Tzu owners that genuinely believe their dog is the pet world’s style icon.
Created by GSD&M-Austin, the spot features the couple as they claim other pups do a ‘doggy double-take’ when they see their stylish Shih Tzu.
The video was directed by GO’s Christopher Guest, famous for his work on ‘Best in Show,’ a movie that parodies pet owners competing at a national dog show.
PetSmart’s tagline for the spot is ‘Pethood is better with a partner,’ encouraging viewers to book an appointment with one of their groomers online.
Title: PetSmart Partners in Pethood
Launch Date: 5/18
Chief Creative Officer: Jay Russell
Group Creative Director: Scott Brewer, Ryan Carroll
Associate CD/AD: Ross Aboud
Associate CD/Writer: Kevin Dunleavy
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Director of Production: Jack Epsteen
Executive Producer: Bill Wine
Producer: Abigail Hinojosa
Assoc. Producer: Adriane Weast
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Business Affairs: Lindsay Wakabayashi
Account Leadership: Scott Moore, Sabia Siddiqi, Ben Creasey, Nadia Elias
Project Management: Maria Roepke
Experience and Insights: Andrew Teagle, Rene Huey-Lipton
Studio Services: Michele Head, Summer Ortiz
Production Company: Go Film
Director: Christopher Guest
Director of Photography: Kristian Kachikis
Executive Producer: Gary Rose, Catherine Finkenstaedt, Adam Bloom
Line Producer: Mark Hyatt
Editorial Company: Mackenzie Cutler, NY
Editor: Gavin Cutler
Senior Asst. Editor: Ryan Steele
Asst. Editor: Pamela Petruski
Post EP: Sasha Hirschfeld
Colorist: Fergus McCall & Mikey Rossiter, the Mill, NY
VFX/Online: Nick Smith, Finland Finish, Austin
Sound Design & Final Mix: Chris Erlon, Digital Domain, Austin
Original Music: HUM Music, LA
Graphics: Brad Hodgson, Perfect Form, Austin