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Virtual Reality View: A conversation with VMLY&R's Gracie Page

Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Ad of the Day: PetSmart - Partners in Pethood

Meet the ‘Avant Guardians,’ a pair of fashion-obsessed Shih Tzu owners that genuinely believe their dog is the pet world’s style icon.

Created by GSD&M-Austin, the spot features the couple as they claim other pups do a ‘doggy double-take’ when they see their stylish Shih Tzu.

The video was directed by GO’s Christopher Guest, famous for his work on ‘Best in Show,’ a movie that parodies pet owners competing at a national dog show.

PetSmart’s tagline for the spot is ‘Pethood is better with a partner,’ encouraging viewers to book an appointment with one of their groomers online.


Agency: GSD&M

Client: PetSmart

Title: PetSmart Partners in Pethood

Launch Date: 5/18

Chief Creative Officer: Jay Russell

Group Creative Director: Scott Brewer, Ryan Carroll

Associate CD/AD: Ross Aboud

Associate CD/Writer: Kevin Dunleavy

Art Director: Morgan McDonald

Copywriter: Scott Chalkley

Director of Production: Jack Epsteen

Executive Producer: Bill Wine

Producer: Abigail Hinojosa

Assoc. Producer: Adriane Weast

Business Affairs: Lindsay Wakabayashi

Account Leadership: Scott Moore, Sabia Siddiqi, Ben Creasey, Nadia Elias

Project Management: Maria Roepke

Experience and Insights: Andrew Teagle, Rene Huey-Lipton

Studio Services: Michele Head, Summer Ortiz

Production Company: Go Film

Director: Christopher Guest

Director of Photography: Kristian Kachikis

Executive Producer: Gary Rose, Catherine Finkenstaedt, Adam Bloom

Line Producer: Mark Hyatt

Editorial Company: Mackenzie Cutler, NY

Editor: Gavin Cutler

Senior Asst. Editor: Ryan Steele

Asst. Editor: Pamela Petruski

Post EP: Sasha Hirschfeld

Colorist: Fergus McCall & Mikey Rossiter, the Mill, NY

VFX/Online: Nick Smith, Finland Finish, Austin

Sound Design & Final Mix: Chris Erlon, Digital Domain, Austin

Original Music: HUM Music, LA

Graphics: Brad Hodgson, Perfect Form, Austin

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