Subway introduces BBQ Pulled Pork Sub with the help of Picky Patty
Subway is encouraging people to embrace their inner pickiness as it introduces the all-new BBQ Pulled Pork Sub.
Created by McCann London the TV creative sees Patty on a date with a winklepicker wearer, footwear she is particularly picky about. During the date Patty’s imagination gets the better of her as her suitors winklepickers get larger and larger. The message of the ad is whilst she can’t control her date’s choice of footwear she can be in control of her perfectly selected sub.
Roger Cusa, head of marketing for Subway UK and Ireland, commented: “Subway is able to offer true personalisation when it comes to mealtimes - which Patty appreciates, despite the concerns she has on her date. We are constantly looking at ways to improve our existing menu and provide our customers with new and exciting options, tempting their tastebuds and giving them choice.”
The TV commercial was shot on location by the Perlorian Brothers and set in the home of BBQ to highlight the product’s Southern charm.
McCann London chief creative officer, Rob Doubal, added: “Working with the Pelorian Brothers on this really brought Patty’s story to life. It shows that being picky can have charming benefits - whether that be in the sartorial choices of your date or the details of your sub.”
The multi-million pound campaign spans radio, out of home, digital and print as well as TV which launched today (Thursday 21 May).
Content created with:
McCann London
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