Outdoor Media Centre appoints Goosebumps and MWWPR as it plots raft of new initiatives

The Outdoor Media Centre (OMC), has appointed brand consultancy Goosebumps and public relations agency MWW.

Alan Brydon recently joined the industry body as chief executive alongside chairman Mark Craze, who was appointed last January.

Brydon said out of home “has arrived at one of the most exciting stages in its history” and over the coming year OMC will be introducing numerous changes and initiatives to help it work more collaboratively with media agencies and advertisers.

“We have appointed MWWPR and Goosebumps to support the OMC on this journey as we look to celebrate and share the benefits and innovative opportunities that out of home delivers,” he added.

The OMC consists of five council members, Clear Channel, Exterion Media, Ocean Outdoor, Outdoor Plus and Primesight, as well as five board members and 23 associates.