MEC has hired former AppNexus solutions engineer Martin Beauchamp as its first head of programmatic strategy as the agency looks to ramp up its expertise in the sector.
Beauchamp spent two years at AppNexus where he led new business in EMEA.
He joins the data team which is led by David Fletcher, chief data officer at MEC, and has been tasked with helping clients understand and adapt programmatic technologies.
Fletcher said: “Martin brings an engineering disposition and deep expertise of the supporting technologies to support all clients – from the most cautious to the most programmatically sophisticated – in getting the very most out of the emerging landscape.”
The appointment is effective immediately.