Dont miss our awards deadlines
Digital Summit Festival Banner

Google+ link severed from search giant’s new photo tool

Google is reportedly set to sever links to its Google+ social network from the search giant’s latest photo sharing and storage tool as it seeks to give the spin-off greater autonomy in an increasingly competitive market.

The new service is designed to allow people to post images directly to their Facebook and Twitter accounts and is expected to be given its first public airing at Google’s annual software developer’s conference later this month.

In an increasingly fierce battle for users Google is seeking to differentiate itself from competitors by offering universal services rather than compete head-on, giving its tool autonomy to compete independently without the need to shore up other elements of Google’s business.

The news follows Facebook’s purchase of Instagram in 2012, granting it considerable freedom of operation and seeing its user base swell to 300m in the process.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy