The Football League is set to get Londoners involved in the Sky Bet Play-Off Finals by live broadcasting the results of the sides fighting for promotion across the capital this weekend.
As part of the #DontMissIt campaign, scores will be shared across London digital ad inventory to keep commuters informed of the score. The push includes a Sky Bet Play-Off Final countdown clock on Piccadilly Circus supported by creative advertising on 40 digital sites located across London.
Drew Barrand, Football League marketing director, said: “We wanted to take the drama and excitement of this weekend’s Sky Bet Play-Off Finals to as many people as possible and what better way than to provide live score updates through one of the world’s most iconic and high-profile advertising spaces.
“The Football League is fully focused on finding new and innovative ways to enable more and more people to enjoy our competitions.”
For the three match days, score updates will be displayed at Piccadilly Circus, with winning ides earning a message of congratulations put up on the screens across London.
Furthermore, print adverts will feature in both City AM and Sport magazine.