Fiat celebrates spring with seasonal fashion-forward push

By Gillian West | Social media manager

krow Group

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fiat article

May 21, 2015 | 2 min read

Spring is in the air and to celebrate Fiat has launched its latest campaign for the Fiat 500.

The three new adverts, created by krow Communications, carry on the neon theme from previous campaigns with vibrant colours and headlines reflecting the change in season.

Designed to reflect fashion photography, the creative, to date, has featured the cars in vibrant urban settings accompanied by chic, stylish models in coordinated seasonal outfits. Additionally the spring/summer creative celebrates the arrival of the Fiat 500 Vintage ’57 edition.

“The Fiat 500 continues to assert itself as the ultimate fashion accessory. This new campaign reinforces the car’s ability to stay ahead of the curve, constantly evolving whilst maintaining leadership in its segment,” said Lucia Pennesi, Fiat UK communications manager. “We are continuously challenging our creative agency to deliver the most impressive creative work and here we are again.”

Krow creative founder, Nick Hastings, added: “The car always sets the tone for the Fiat 500 work. It’s fun and it’s fashionable. This time, spring is here, the sun is out and the little beauty feels like having fun, with bubbles, beach balls and a spot of be-bop.”

The outdoor campaign will see the creative feature across premium 48 and 96-sheet posters and iconic digital sites across the country with the press creative featuring in high-circulation national press titles as well as fashion and lifestyle publications. Digitally the campaign will appear on high-traffic websites with more tactical messaging.

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