The Direct Marketing Association (DMA) and the Institute of Direct and Digital Marketing (IDM) have announced that the two have merged to create one leading body in the one to one marketing industry.
Led by CEO Chris Combemale, the DMA and IDM will continue to operate as individual brands as the combined business aims to protect and grow the one to one marketing industry.
According to the firms, the new organization will be the largest marketing trade body in Europe, serving a £14.2 billion industry with a workforce of over 530,000 people.
Julie Porter, chair of the DMA, said: “The recently launched DMA Code and Guides establish a modern framework for responsible marketing in our profession. IDM training provides the skill sets and knowledge needed for practitioners to succeed. They are two halves of a shared mission that will be better achieved together.”
IDM helps individuals through training, qualifications, and professional development while the DMA helps companies improve their business.