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Gordon Young
Editor-in-chief at The Drum

Diageo ends 15 year BBH partnership to handle Baileys and Gordons in-house

Diageo and BBH have ended their 15-year partnership with the drinks company set to work on Baileys and Gordons activity in-house.

For the next 12 months, there will be no pitches for the accounts, with both companies saying in a joint-statement that the part was ‘mutual’.

Syl Saller, chief marketing officer of Diageo, said: “BBH has always challenged us in the right way and we have always appreciated their candour, strategic leadership and creative brilliance.

“Johnnie Walker's growth trajectory was transformed by the ‘Keep Walking’ campaign and we are enormously proud of the work on Gordon's and Baileys."

Saller concluded: “BBH has tremendous people who have put their heart and soul into creating great work for Diageo, and we are grateful to each and every one of them.”

Ben Fennell, chief executive of BBH London, added: “We are very proud of the work that we have produced for Gordon’s and Baileys, particularly in the UK and Europe.

“The time is right for BBH to start afresh, and turn our attention to new opportunities in this dynamic category. We wish everyone at Diageo the very best for the future.”

This follows Diageo crediting cuts to its marketing for offsetting following sales in the back end of 2014.

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