Sky creates new digital asset centre in response to mounting pressure on staff

Sky has created an Editorial Asset Centre, a new digital asset management platform, to make it easier for publishers, advertisers and agencies to access images of its shows and movies.

Sky briefed Evolved Media Solutions to create the platform having identified the time being spent every week on servicing hundreds of requests for images by telephone and email.

In addition, it found that there was inconsistency and inaccuracy with images being used to promote its TV programmes and movies both internally and externally.

“Quite simply, it will transform the consistency, availability, accuracy and delivery efficiency of the millions of images we use to run and promote our business,” said Michele Swaine, transformation director at Sky.

The platform will be integrated with Sky’s programme schedule database so that its Stills Department can plan ahead for the images they will need before the start of each new series or upcoming movie.

They can then upload the pictures and the system also incorporates approval tools so they can manage the picture rights, ensuring that images can only be used for the purpose assigned to them.

People can also search for the images they want by channel, programme, series, episode and transmission date.

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