The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Cancer Research Rolls Royce

Rolls Royce Ghost transformed by artists for Breast Cancer Care

Author

By Natalie Mortimer, N/A

May 20, 2015 | 3 min read

Rolls Royce has collaborated with 12 leading artists to create a collection of artwork comprised of small-scale replicas of the car marque's Ghost model to raise money for Breast Cancer Care.

The artwork will be on show from today (20 May) until 25 May at Rolls-Royce Motor Cars London in Berkeley Square before being auctioned off in a private auction on 30 June.

Little Ghost by Stuart Semple

Artists who took part in the collaboration include Maggi Hambling, Richard Wentworth, Gavin Turk, Mark Wallinger, JJ Adams, Sam Taylor-Johnson, Charming Baker, Natasha Law, Angela Palmer, Andrew Salgado, Stuart Semple and Yinka Shonibare.

All of which took a different spin on the 1:18 scale replica of the Ghost.

1 in 8 by Charming Baker

London artist Charming Baker, explained the rationale behind his artwork One in Eight which is based on the fact that one in eight women in the UK will be diagnosed with breast cancer in their lifetime.

"I have set the car in a clear block of resin, suspended in the middle of the block – floating, pristine," he said. "The block has been drilled 16 times, in a very orderly and simple grid pattern. Fourteen drill holes pass through the clear set resin only, two pass through the resin and the model car. It is a sculptural piece which looks very simple, but with an underlying reference to the huge numbers of people who are touched by breast cancer in the UK each year.”

Out of the Depths by Maggi Hambling

Richard Carter, director of communications at Rolls-Royce Motor Cars commented, “This revered group of contemporary artists use Rolls-Royce Ghost models to create thought provoking works, all of which will be auctioned to raise funds for Breast Cancer Care. This has been an exhilarating collaboration which promises to raise valuable funds for a very worthy cause.”

The showroom is open Monday to Friday 9am-6pm, Saturday 10am-4pm and Sunday 11am-5pm. The collaboration will conclude with a private auction at the Royal Automobile Club on 30 June.

Cancer Research Rolls Royce

More from Cancer Research

View all

Trending

Industry insights

View all
Add your own content +