Mashable and Above Average, the digital arm of Broadway Video, have teamed up to launch a brand new web series, "The Tripp & Tyler Show: Finding the Humor IRL." The weekly series which will "blend useful tips and comedy" launches as Mashable continues to invest in video. The show which will be promoted through their channels is yet another example of a publisher investing in TV-like short-form web content.
Tripp Crosby and Tyler Stanton are well known for viral successes like A Conference Call in Real Life (if you've ever been on a conference call you must watch this hilarious video). We interviewed Adam Ostrow, Chief Strategy Officer at Mashable about the launch and why video is important to Mashable.
Found Remote: Why'd you launch this show?
Adam Ostrow: We think Tripp & Tyler's blend of comedy with useful tips and tricks aligns perfectly with Mashable's aim to inform, inspire and entertain our community. We're also very familiar with their prior work -- our editorial team has curated some of their videos in the past on Mashable and they've received tens of thousands of shares, a signal to us that our audience appreciates their style of humor.
FR: Why is video important to Mashable? What are the goals with this?
AO: Video is an area where we're seeing an incredible amount of demand, both from our audience and our advertisers, across all of the various platforms where we distribute our content. We think it offers an amazing opportunity to engage with the Mashable community in new and creative ways, particularly on mobile devices. Which is why we're committed to creating a wide variety of video content, from shows like Tripp & Tyler to shortform and mixed media on some of the emerging mobile platforms.
FR: What platforms will it be on and how will you promote it?
AO: The show will be available on Mashable's site, as well as AboveAverage.com and Tripp & Tyler's YouTube Channel. We will be promoting the show on our site and to our over 23 million social followers across all platforms.
FR: How has video evolved over the past 6 months? What's in store for online video for the next year?
AO: Digital video formats are evolving rapidly, and you're starting to see new formats emerge that are tailored specifically to mobile. With the emergence of live-streaming and short form video over the past few months, Mashable has devoted a lot of resources to apps like Periscope and Meerkat. I think we'll see more players move into the live mobile video space, and as they do, we think we'll be well positioned to be a leading content provider.