By John McCarthy | Media editor



kfc article

May 20, 2015 | 2 min read

KFC has trialled disposable paper typing trays in Germany to make it easier for smartphone users to browse the web without getting troublesome grease and bits of chicken on their devices.

The brand, which acknowledges its propensity to cause mess with the ‘Finger Lickin’ Good’ proposition, has created a quick fix for those looking to embark on a working lunch.

Instead of having to sully smartphones or tablets with greasy fingerprints, the firm tested a number of super thin, rechargeable wireless keyboards which can connect with devices via Bluetooth.

The campaign, ran by Serviceplan, Germany, was sadly a marketing stunt although it does indicate that the firm is at least taking a serious look at integrating technology with its overall in-store vibe.

Starbucks for example is experimenting in the UK with wireless charging points to give consumers - and their smartphones - a welcome boost.

This comes after the KFC sparked a return of the iconic Colonel Sanders to its marketing material in a move coincidentally preceded by the return of the Hamburglar to McDonald’s social channels.

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