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Cheil UK poaches Grey’s CMO Cat Davis to lead growth strategy in Europe

Catherine Davis, chief marketing officer at Grey London, has departed the WPP agency to join Cheil as chief growth officer for UK and Europe, The Drum can reveal.

Davis has spent the past six years at Grey where she earned a reputation for driving new business after landing 64 accounts during her tenure.

At Cheil she will be responsible for driving business growth across Europe with a specific focus on the UK market, reporting directly into the agency’s chief operating officer Matt Pye.

Pye said: “Cat’s new business record at Grey speaks for itself. She’s a phenomenal appointment, and follows hot on the heels of Lotta Malm-Hallqvist as global growth officer. This underlines Cheil’s ambition to secure rapid growth with high-quality clients. It’s a really exciting time to be part of the Cheil network.”

Malm-Hallqvist joined from McCann Worldgroup – where she was executive vice president and global chief growth officer – in January with a remit to strengthen Cheil's position in the global marketplace.

Davis added: “The opportunity to join Cheil – an agency with the ambition and passion to become a force to be reckoned with locally, regionally and globally, is one that was too great to resist. It’s an incredibly exciting agency to be at right now.

“I’ve had an incredible six years at Grey. It’s been fantastic being a senior part of their turnaround story and I’m now relishing a new challenge.”

Prior to Grey, Davis spent time at China Now and RKCR/Y&R, Burkitt DDB, Leo Burnett and TBWA.

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