YouTube tasks viewers with picking the decade's top ad: 20 videos from brands such as Pepsi, Nike, Volkswagen, Dove and Budweiser

Over the past 10 years, brands of all shapes and sizes have come to embrace YouTube as a platform for their own creative expression, by making ads that people want to watch - and share.

YouTube, partnered with the Webby Awards and selected the top 20 ads over the past 10 years. There are six European ads in the top 20, out of which two are from UK.

Furthermore, the public has been encouraged to vote on their top ads in order to crown a brand with the definitive ad of the decade title.

Over the next 10 days, users will be able to pick the top ad from a choice of 20 slots, with the world’s largest brands including Pepsi, Nike, Volkswagen, Dove and Budweiser all included.

Kobe vs. Messi: The Selfie Shootout - Turkish Airlines

Crispin Porter + Bogusky / Starcom

December 3, 2013

140,592,807 views

Jeff Gordon: Test Drive - Pepsi

TBWA \ Chiat \ Day / OMD

March 12, 2013

44,365,897 views

Most Shocking Second a Day Video - Save The Children UK

Don't Panic

March 5, 2014

47,060,776 views

The T-Mobile Dance - T-Mobile

Saatchi & Saatchi London

January 16, 2009

39,973,091 views

Evian Roller Babies international version - Evian

BETC Euro RSCG

July 1, 2009

79,391,072 views

Winner Stays - Nike Football

Wieden + Kennedy / Mindshare Portland

April 25, 2014

112,084,722 views

Our Blades are F***ing Great - Dollar Shave Club

March 6, 2012

19,095,500 views

Ship My Pants - Kmart

Draftfcb / iProspect

April 10, 2013

22,107,506 views

Bad Breath Test - How to Tell When Your Breath Stinks - Orabrush

September 11, 2009

21,820,128 views

FIRST KISS - Wren

Tatia Pileva

March 10, 2014

102,371,858 views

A DRAMATIC SURPRISE ON A QUIET SQUARE - Turner Benelux

Duval Guillaume Modem

April 11, 2012

52,748,014 views

Dear Kitten - Friskies

BuzzFeed Video

June 5, 2014

21,642,402 views

Always #LikeAGirl - Always

Leo Burnett / Starcom MediaVest Group

June 26, 2014

57,124,886 views

Swagger Wagon - Toyota Sienna

Saatchi & Saatchi LA

May 3, 2010

12,858,602 views

The Force - Volkswagen

Deutsch, Los Angeles / MediaCom

February 2, 2011

61,963,620 views

The Epic Split feat. Van Damme - Volvo Trucks

Forsman & Bodenfors

November 14, 2013

78,868,690 views

Real Beauty Sketches - Dove

Ogilvy Brazil / PHD / Mindshare

April 14, 2013

65,605,901 views

Guys backflip into jeans - Levi Strauss

Cutwater / OMD

May 5, 2008

8,296,659 views

Puppy Love - Budweiser

Anomaly / Busch Media Group

January 29, 2014

58,198,422 views

The Man Your Man Could Smell Like - Old Spice

Wieden + Kennedy

February 5, 2010

50,706,985 views

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