Wilkinson Sword encourages adventurous grooming with London poster campaign

Razor brand Wilkinson Sword has release a new campaign urging Londoners to stand out from the crowd with a range of new hair and beard styles.

The campaign, created by J. Walter Thompson, targeted “fashion-savvy Londoners” positioning the Wilkinson Sword’s Hydro 5 Groomer as the perfect tool to enhance their look.

The creatives team behind the ads explained: "Nowadays, more and more men take pride in their appearance. However, many still don’t realise the potential of shaving and grooming, for them it's simply a daily chore.