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Need to Know – The latest US media & marketing news: Hillary Clinton's emails to go public, Facebook's plans for WhatsApp & Starbucks inks Spotify deal

Need to Know – The latest US media & marketing news

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Hillary Clinton's 'emailgate' scandal doesn't look like it's about to fizzle out anytime soon, reports the International Business Times. Portions of the presidential candidate's personal emails, which were used to conduct official business as secretary of state, will be released to the public at the start of 2016.

2. Facebook may soon allow businesses to contact customers via WhatsApp, notes the Verge. Speaking at conference in Boston on Friday, the social giant's chief financial officer, David Wehner, said "We think that enabling business to consumer messaging has good business potential for us."

3. Starbucks has inked a deal with Spotify that will see its baristas become DJs, claims NBC. As well as giving accounts to its premium service to the coffee chain's 150,000 employees, the Swedish streaming platform will provide the company's loyalty members with access to input on in-store playlists.

4. The Cabletelevision Advertising Bureau (CAB) has dissolved and been replaced by the all-new Video Advertising Bureau (VAB), writes Adweek. The organization, which comprises 110 broadcast and cable networks and 11 of the largest MVPDs, has formed a single voice to promote the power of video advertising.

5. President Obama has finally got his own Twitter account, according to the New York Times. The commander-in-chief has promised to engage personally with the American people on the social network, you can follow him on @POTUS.

6. McDonald's has banned media from its most recent shareholder meeting amid protest threats, asserts the Guardian. The fast food behemoth has been accused of “trying to hide from public scrutiny” after staff promised to storm the event to protest the brand's “poverty wages”.

7. Apple shelved its ambition to release a 4K TV in 2014, says the Wall Street Journal. The firm apparently ditched the plans after 10 years of research, after it tried to design a unique high-end TV with "sci-fi features", choosing to focus on the Apple TV set-top-box instead.

8. And Google is apparently set to roll out a 'Buy' button, reports MediaPost. The button would sit alongside search product ads and could direct consumers to a landing page, before allowing them to complete the transaction.

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