Messaging service Kik has appointed Josh Jacobs, former chief executive (CEO) of Omnicom Group's programmatic trading desk Accuen, as its president of services.
While Kik already offers promoted chats, it is hoped that Jacobs will help build brand partnerships.
“Josh is that rare professional who gets both developers and advertisers,” said Ted Livingston, Kik founder. “That’s exactly the sort of skill set we need to build out an ecosystem of services around Kik.”
Jacobs will also be tasked with spearheading the opening of Kik’s Los Angeles office. Other locations include Waterloo, New York, and San Fransisco.
He says that chat is one of the most effective platforms for establishing and growing brand relationships.
“Chat has emerged as the next great platform, not only for communications but also for building relationships,” said Jacobs. “Kik’s scale, open platform, and commitment to helping partners build chat-powered businesses has created an awesome canvas for innovation, open to everyone from developers to marketers.”
Jacobs will assume his new role with immediate effect.