Graze appoints Taste ahead of campaign launch
Mail order snack company Graze has appointed Taste as its retained consumer and trade PR agency following a five-way pitch.
The agency has been tasked with implementing an integrated campaign to communicate Graze’s new product launches and to help highlight the business’s in house Taste Experts.
Taste joins at a pivotal time for the business which will soon announce diversification into new channels.
Tom Newton head of marketing at Graze, said of the appointment: "We were really impressed with Taste's understanding of our brief and felt that they will be the best partner to help us communicate and elevate our taste credentials...
“As a business that prizes data, one of the core reasons we chose to work with Taste was their understanding of the value of PR and their KPI-focused, bespoke measurement system,"
There was no incumbent on the account.