Facebook considers letting brands touchdown with consumers through WhatsApp

Facebook has announced on Monday that it planning to let brands and businesses contact consumers through its WhatsApp service.

Following the social network picking up the service for $21.8bn in 2014, David Wehner, Facebook chief financial officer, made the announcement at a tech conference based in Boston.

Bloomberg reports Wehner said: “We think that enabling that B2C messaging has good business potential for us.

“As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.”

WhatsApp boasts 800m users worldwide, meaning brands would have a substantial userbase to reach out to – if the changes are implemented.