Facebook has announced on Monday that it planning to let brands and businesses contact consumers through its WhatsApp service.
Following the social network picking up the service for $21.8bn in 2014, David Wehner, Facebook chief financial officer, made the announcement at a tech conference based in Boston.
Bloomberg reports Wehner said: “We think that enabling that B2C messaging has good business potential for us.
“As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.”
WhatsApp boasts 800m users worldwide, meaning brands would have a substantial userbase to reach out to – if the changes are implemented.