Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Kendall and Kylie Jenner, Taylor Swift, and One Direction generate most Twitter buzz during Billboard Music awards

Stars Kendall and Kylie Jenner won the most buzzworthy moment at the 2015 Billboard Music Awards, according to Twitter data.

Source: Twitter

Their introduction of Kanye West before his performance generated the most conversation on Twitter during the show. Taylor Swift’s win as ‘Top Female Artist’ was second and Hozier’s performance of ‘Take Me to Church’ was third.

Swift was the most tweeted-about star, with One Direction coming in second and Iggy Azalea in third.

Conversations were tracked from three hours before the show’s start until the end of the ceremony.

For the awards show and Swift’s premiere of her music video ‘Bad Blood,’ Twitter created custom hashtag emojis for users tweeting ‘#BadBloodMusicVideo’ anytime from 17-18 May.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis