Entertainment

Kendall and Kylie Jenner, Taylor Swift, and One Direction generate most Twitter buzz during Billboard Music awards

By Minda Smiley | Reporter

May 18, 2015 | 2 min read

Stars Kendall and Kylie Jenner won the most buzzworthy moment at the 2015 Billboard Music Awards, according to Twitter data.

Their introduction of Kanye West before his performance generated the most conversation on Twitter during the show. Taylor Swift’s win as ‘Top Female Artist’ was second and Hozier’s performance of ‘Take Me to Church’ was third.

Swift was the most tweeted-about star, with One Direction coming in second and Iggy Azalea in third.

Source: Twitter

Conversations were tracked from three hours before the show’s start until the end of the ceremony.

For the awards show and Swift’s premiere of her music video ‘Bad Blood,’ Twitter created custom hashtag emojis for users tweeting ‘#BadBloodMusicVideo’ anytime from 17-18 May.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Entertainment

More from Entertainment

View all

Trending

Industry insights

View all
Add your own content +