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Visual IQ Boohoo

Boohoo enlists Visual IQ to measure effectiveness of marketing mix

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By Natalie Mortimer, N/A

May 18, 2015 | 2 min read

Online fashion retailer Boohoo has selected cross channel marketing attribution software company Visual IQ to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives.

Through the partnership Boohoo will look to boost its ability to track and measure the effectiveness of its overall marketing mix in driving new and repeat purchases, and build on its marketing success to date.

Visual IQ will provide Boohoo with insight into how its multiple online, offline and mobile marketing channels and tactics work together to drive sales, and advise where to best allocate spend to improve its return on investment.

Jamie Hughes, Boohoo marketing analyst, commented: “We selected Visual IQ for its impressive data management and cross-device capabilities, and the unique, multi-dimensional approach it takes to marketing attribution. Partnering with Visual IQ will deliver tangible benefits to our business by providing an unprecedented view of our consumers’ path to purchase."

The new partnership follows a statment released by Boohoo following the announcment of its financial results earlier this month when th retailer assured investors that it will continue to focus on its four pillars of growth, both in the UK and abroad, in order to strengthen the brand and create long-term value for shareholders.

Pre-tax profits rose 3 per cent to £11.1m in the year to February 28 2015, despite a profit warning issued in January.

Visual IQ Boohoo

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