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Alzheimer’s Society launches ‘heartfelt’ film to raise awareness

By Seb Joseph | News editor

May 18, 2015 | 3 min read

Alzheimer’s Society is launching a heartfelt film to show that life doesn’t end when dementia begins as part of a national campaign to cement its status as the country’s foremost charity concerned with the disease.

The film, created by Fallon London, and directed by ThirtyTwo, portrays the devastating and isolating effects of living with the illness though offsets it with how the charity can help them connect with their loved ones for longer. Its timing coincides with Dementia Awareness Week, which began yesterday.

A 40 second version of the film, titled “Gone”, launches nationwide on TV and VOD today (18 May), while a 90-second version is available on its YouTube page. Outdoor, print and digital will support the film, which forms the latest part of the charity’s strategy to build more of an emotional link to its audience.

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Linda Seaward, head of marketing, Alzheimer’s Society, said, ‘It’s really important that people not only understand the isolation and disconnection experienced by many people with dementia, but know that Alzheimer’s Society is here for them. The film does this job beautifully.’

The campaign was planned by Omnicom Media Group’s M2M, who won the media business for Alzheimer’s Society last year.

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