£3.3m marketing drive pushes Unilever’s Stork with Butter
Unilever has invested £3.3m in a marketing drive designed to introduce its newly launched Stork with Butter baking product to consumers.
Angling for a slice of the bakery market the butter brand is being touted as the ideal mix for fluffy cakes by putting Stork with Butter in a head to head cake making contest with a block of ordinary butter.
Sporting the tagline ‘Every Cake’s a Winner’, the commercial will be supported by digital, PR, sponsored social media activity such as YouTube and digital activity with the Food Network.
Rhiannon Carr, brand manager for Stork at Unilever UK, comments: “We’re thrilled to promote the launch of our latest addition to the Stork range, Stork with Butter, via our new TV advert.
“Home Baking is a popular pastime and our new TV advert aims to excite both the occasional baker who bakes for special occasions, as well as the 30 per cent of consumers that regularly bake from scratch at least once a week.”
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