Modern Marketing

Insurance provider Protect Your Bubble signs Olympic and Commonwealth gold medallist Geraint Thomas

By Shandah Graham | Intern

May 16, 2015 | 2 min read

Online insurance provider Protect Your Bubble has signed Olympic and Commonwealth gold medallist Geraint Thomas MBE as its brand ambassador.

The racing cyclist, who once had a TT bike stolen from his car, will front social media, PR and wider advertising for the business, which insures bicycles worth up to £8,000. Activity will revolve around promoting the brand’s services for the wellbeing of ‘all types of cyclists’.

Protect Your Bubble will be hoping the deal is quite timely given Thomas recently became the first British rider to win the 215km E3 Harelbeke race in Belgium, and the first Welshman to win a classic in 119 years.

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Stephen Ebbett, global director of Protect Your Bubble, says: “Signing Geraint was a memorable moment for us. He’s a legend in cycling, having the best year of his career, and there’s no better person to promote our brand.”

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