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The Drum

Google's Self-Driving Car wins London Design Museum Award

Google’s Self Driving Car, an advertising campaign to promote strangely formed fruit and vegetables and a project which aims to rid the ocean of plastic waste have been named as winners in this year’s Design of the Year awards from the London Design Museum.

The six category winners across the sectors of architecture, digital, fashion, graphics, product and transport have this year been chosen from 70 other nominees which were chosen by a jury chaired by artist Anish Kapoor. Also judging this year were architect Farshid Moussavi, fashion editor Hilary Alexander, Land Rover design director Richard Woolley and Alexis Georgacopoulos, director of Ecole cantonale d'art de Lausanne (ECAL).

The six winners are the Self Driving Car in Transport category, Elemental, the Santiago architectural studio’s UC Innovation Center in Chile for Architecture, and London designer Thomas Tait's Autumn Winter 2013 collection which won the Fashion category.

An advertising campaign promoting oddly shaped fruit and vegetables; 'The Inglorious Fruits & Vegetables' by creative agency Marcel for French supermarket Intermarché’s discount on such items, won the Graphics category.

Meanwhile, the other winners were the Human Organ-on-Chips devices that provide an alternative drug-testing method, created by researchers Donald Ingber and Dan Dongeun Huh, won the Product category and a proposal to develop floating barriers which will clear up plastic waste was the Digital winner.

The six projects will be displayed at the Design Museum until 23 August as part of a dedicated display.