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Netflix courts China launch with the backing of Alibaba’s Jack Ma

Netflix is looking to launch a Chinese endeavour with the backing of Jack Ma.

Seeking an entrance into the nation’s $5.9bn online video market, holding discussions with companies including Wasu Media Holding, Netflix aims “to be nearly global by the end of 2016,” according to Bloomberg Business.

The media streaming company will be keen to promote its rich catalogue of original content to China’s 1.4bn citizens.

Netflix will have an issue with Chinese censors who could reject or require an amendment to content which is violent, sexual or offensive to the Communist Party.

This comes after media analyst Michael Nathanson estimated that the 10 billion hours of video streamed via Netflix last quarter in the US was largely responsible for the 43 per cent ratings decline major networks saw.

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