Meet Christine Prins, CMO of Saatchi & Saatchi NY
Saatchi & Saatchi NY’s chief marketing officer (CMO), Christine Prins, discussed how being an agency marketer differs from working brand side and how that differentiation brings added challenges.
“The difference between being a brand and agency CMO, at least in my eyes, is that I have to be a marketing representative for a marketing company,” she said.
Marketing the actual process of marketing, she said, poses challenges because there isn’t a tangible product with which to work. This is where agencies struggle.
“It’s one of those things where the cobbler’s children have no shoes,” she explained. “Marketing companies and agencies are good at marketing their clients and brands very well…but they often leave their own brand off to the side. It becomes an afterthought.”
As Prins continues her first year in her role as CMO, she aims to further carve out her duties within Saatchi & Saatchi and improve the marketing company’s promotion of itself.
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