To inspire people to make the most of their lunch hour KFC joined forces with UK rappers Chip, Kano and Wretch 32 to produce, shoot and edit a music video in 57 minutes.
Created by BBH London the video, which is for Chip’s latest single ‘Feeling Myself’, builds on the brand’s existing ‘Pack more into Lunch’ platform.
The four-minute, high-energy music video was filmed in two halves using a single drone camera and Movi rig across a three floor set up. The fast paced film was captured in 50 minutes and then edited on site in just seven minutes, a process that would usually take a couple of weeks.
“This campaign was a great opportunity to expand upon the existing ‘Pack more into Lunch’ platform and open KFC up to new target audience,” explained BBH creative director Hamish Pinnell. “Creating a music video in a lunchtime was an exciting challenge. Not only did we pull it off, we also set a new world record.”
Chip added: “With everything I do I work hard and try my best to bring unique creativity and great energy. KFC's collaboration with my company Cash Motto has all that to bring a vibrant visual. We’ve filmed, produced and edited my entire video for Feeling Myself in an hour to show our fans how much can be packed into 60 minutes.
“An hour is the time most people are given for lunch each day right? We wanted to show what an hour can offer when you seize the opportunity to do something creative.”
The music video will be supported with social, PR and video-on-demand activity with KFC also securing a Snapchat campaign with Sky Sports, targeting the hard-to-reach younger audience.