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Havas Media enlists Darren Goldie to lead new independent HMG Consulting firm

Darren Goldie

Havas Media Group UK has launched new independent consultancy and solutions offering, HMG Consulting.

The new body aims to bridge the gap between larger management consultancies, traditional agencies and leading technology suppliers, by tackling the digital transformation for clients.

Darren Goldie, previously the chief development officer for Havas Media, will lead the new team, having spent most of his career as a consultant and advisor to fast growing digital businesses.

Goldie said: “Our fastest growing clients are those that have fundamentally changed the way their entire organisations respond to the evolving demands of their customers. Our team is unique in its ability to tackle the entire business and brand challenge under one roof, backed up by a proven track record in delivering business success through our rich marketing heritage.”

Paul Frampton of Havas Media Group, who conceived the group, added: “The new generation of agencies can and must take steps to future proof their businesses. HMG Consulting is designed to support and provide practical advice on how brands can approach and succeed in transforming their marketing model.”

HMG Consulting will focus on delivering against four key pillars: “Advanced trends and insight, market leading innovation, customer experience and usability as well as end to end customer management systems.”

The talent will be drawn from a team of diverse media and brands experts who sit across DBi, SCB Partners, WebNarrative, ais London and Re-Purpose. Clients include AXA and Pernod Ricard.

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