Brothers and Sisters appoint head of comedy to help "engage with audiences who have lost interest in advertising"

Independent creative agency Brothers and Sisters has appointed Lucy Robinson, one of the creative producers behind ‘The 11 O’clock Show’, to the newly created role of head of comedy.

The role at Brothers and Sisters is part-time to allow Robinson to continue running production company Little Comet and will see her collaborate on pitches and new campaigns.

Andy Fowler, founder and executive creative director at Brothers and Sisters, explained: “Online viewing habits require a new kind of creative department where advertising creatives and top programme makers collaborate to engage with audiences who have lost interest in advertising. With Lucy’s expertise, we will blaze a trail by working with contemporary comic talent to produce consistently entertaining content for our clients to regain consumer interest.”

Robinson added: “I was intrigued by this role. Brothers and Sisters understand the role of humour in entertainment, and are genuinely interested in connecting the comedy production world with advertising.”

Robinson’s credits include The 11 O’clock Show, Lenny Henry in Pieces, Comic Relief and The Wrong Mans. She has produced comedy for every UK broadcaster working with many of the UK’s comic performers on comedy entertainment shows, sketch shows, sitcoms, animation, comedy dramas and comedy films for TV.