Brand Vine Chart: Adidas, The Drum and McDonald's go to the top

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By The Drum Team | Staff Writer

May 15, 2015 | 2 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Adidas France took the top spot this week with footage of Olympique Lyonnais players training.

The video, captioned 'the future is written today', racked up a loop increase of 74 per cent for the sports brand.

In second place was The Drum with a loop count rise of 24 per cent, thanks to a Vine from Digital Shoreditch.

The clip featured Rose Lewis from Collider providing a workshop ahead of the Ogilvy Lab's live sessions.

And a six-second spot featuring the all new Hamburglar saw McDonald's swoop into number three.

The revived mascot,who has been generating a lot of buzz on social media, brought the fast food chain's current loop tally to over 2m.

Vans, Marmite and Sony also made it into the chart this week.

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