RAPP Drum News UK

Rapp builds user experience team and capabilities with head of UX hire


By Gillian West | Social media manager

May 14, 2015 | 2 min read

Reading Room senior strategy consultant Rob Curran has joined Rapp to take on the role of head of user experience.

Curran will now lead Rapp’s user experience specialism across all clients and channels, helping brands create unified and connected experiences across all touch points. The appointment further builds Rapp’s user experience team and its capabilities to deliver against the increasingly complex and expanded customer journey.

Rob Reason, Rapp executive planning director, said: “I am delighted that Rob has joined the team. His experience and insight will take UX to the next level, embedding it at the beginning of strategies across all channels and projects. This is how we meet the expectations of consumers, who only see the brand, not the different departments and disciplines sitting behind it.”

Curran added: “To a great extent brands are their customer experience. Our job is to create experiences that are precise, emotive and effective expressions of the brands we work with – ones that deserve the attention that consumers can so easily give to someone or something else. RAPP’s rounded understanding of consumer behaviour makes us perfectly placed to do exactly that.”

In addition to Reading Room Curran has also held the post of site editor at Groupon and analyst at Bowen Craggs & Co.

RAPP Drum News UK

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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

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