Reading Room senior strategy consultant Rob Curran has joined Rapp to take on the role of head of user experience.
Curran will now lead Rapp’s user experience specialism across all clients and channels, helping brands create unified and connected experiences across all touch points. The appointment further builds Rapp’s user experience team and its capabilities to deliver against the increasingly complex and expanded customer journey.
Rob Reason, Rapp executive planning director, said: “I am delighted that Rob has joined the team. His experience and insight will take UX to the next level, embedding it at the beginning of strategies across all channels and projects. This is how we meet the expectations of consumers, who only see the brand, not the different departments and disciplines sitting behind it.”
Curran added: “To a great extent brands are their customer experience. Our job is to create experiences that are precise, emotive and effective expressions of the brands we work with – ones that deserve the attention that consumers can so easily give to someone or something else. RAPP’s rounded understanding of consumer behaviour makes us perfectly placed to do exactly that.”
In addition to Reading Room Curran has also held the post of site editor at Groupon and analyst at Bowen Craggs & Co.