No7 has gathered 100 women en masse to share how they feel about the brand’s Protect and Perfect Intense Advanced Serum.
With the claim ‘the UK’s first serum clinically proven to deliver anti-wrinkle results that get even better over time,’ Boots UK, OMD UK, ITV and ITN Productions joined forces to record, edit and distribute No7’s most recent Ta Dah advert filmed at Potters Fields in just 15 hours.
“Our idea was to bring people together through the new serum and create something the beauty sector has never seen before. We’re delighted with the result and it’s been a pleasure working with ITN Productions and ITV to bring this campaign to life”, said Charlotte Mullan, OMD UK’s business director.
Adam Barnett, head of commercials at ITN Productions, added: “It's been fantastic working in partnership with Boots No7, OMD UK and ITV on this project, the first for us in the same day beauty sector. This once again demonstrates ITN Productions capabilities to deliver same day turnaround commercial projects with quality, creativity and efficiency.”
In addition to airing in a specially created solus break in the News at Ten on ITV earlier this week the advert will also run during Coronation Street tomorrow (Friday 15 May) and during Britain’s Got Talent on Monday 25 May. TV will be supported with a fully integrated PR and digital campaign.