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Designers to become ‘directors’ as ‘superior’ automated tech makes strives, says Frog’s principal design director


By Natalie Mortimer, N/A

May 14, 2015 | 2 min read

Designers will take on the role of “directors” as the industry enters a “new era” of computers in design, according to Frog principal design director Andreas Markdalen.

Speaking at Digital Shoreditch 2015 in London, Markdalen compared the changing dynamic between designers and technology with that of the 1997 chess game when IBM’s Deep Blue computer beat grandmaster player Garry Kasparov.

Markdalen argued that today a similar challenge is emerging where designers in various fields across the globe are unknowingly being replaced by computers, through algorithmic predictions and automated production.

“We are going to become more like directors of the design process and it will make us focus on different things in the design process,” commented Markdalen. “As we now enter this new era of computers in design this is where we are going to have to start looking for answers.

“Very much like the moment where Kasparov played Deep Blue we are going to look ahead in the coming years and see the first really solid tool for automated design and artificial intelligence in design and that is going to be the moment where we realise that we are facing a superior intellect. It is going to be up to us to decide what role we want to play with computers after that moment.”

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