Turner held their annual Upfront presentation in NYC yesterday at Madison Square Garden's Theater. CNN's Anderson Cooper was tasked with communicating to the packed venue about the importance role that digital and social play for the network's present and future.
He described that, "CNN was also first on Snapchat", they're bringing notifications to the Apple Watch and that CNNgo, their TV Everywhere solution is goign to be on Roku and set top boxes soon in addition to Apple TV. Cooper told the audience that "half a billion people are accessing it each month" and that "web users spend 85 minutes per session" on average.
He wrapped up his presentation citing a study that said "CNN is the preferred news site for millennials, outranking all traditional and social media sources." See the above video for the full presentation of CNN and HLN's digital reach.