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Agencies 4 Growth Festival Logo

Canon unveils vertigo-inducing third instalment of 'Come and See' campaign

Canon has unveiled the third instalment of its Come and See campaign, this time following two Russian photographers and city explorers Vadim Makhorov and Vitaliy Raskalov.

‘City Climbers’ sees Makhorov and Raskalov, also known as ‘On the Roofs’, as they search for unique and spectacular photos that can only be captured from the tallest buildings.

Created by J. Walter Thompson London, the film follows the pair on their latest climb in Dubai where they took on the JW Marriott Marquis, the world’s tallest hotel.

“Vadim and Vitaliy are the living, breathing embodiment of the Come and See campaign. They’re also crazy,” said Adam Scholes, creative director at J. Walter Thompson London.

The campaign spans film, digital, press and outdoor with an online hub featuring the images taken on the shoot along with tips, techniques and tutorials.

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