Barclaycard is pushing its latest national awareness raising campaign to showcase its offer to consumers across TV, video, on-demand, print, digital and social media platforms.
‘Get more out of today’ zeroes in on a typical Barclaycard customer benefitting from advance ticket sales, balance updates, contactless payments and in-app bill payments courtesy of their branded plastic.
Launching this Saturday at 20:30 during Britain’s Got Talent, the six-week long BBH devised campaign depicts a ‘dad’ character going about his day, narrating his experiences to the viewer as he does so.
Katherine Whitton, chief marketing officer for Barclaycard, said: “We know that building awareness and usage of the wide range of benefits every Barclaycard offers increases customer advocacy.
“This led us to a creative idea that would combine the practical uses of our cards with the emotional benefits customers derive. Whether its advance tickets, Fee-Free Friday, account access on the move, notifications or contactless payments we want to show how Barclaycard helps customers get everything they want from their everyday.”
Dovetailing with this work will be a series of films featuring comedian Jason Manford, adopting a humorous take on the campaign's central themes for social media consumption.