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Anna Hickey named managing director of Maxus UK

Maxus UK, the media agency, has appointed Anna Hickey as managing director, a role which will see her manage client relationships and drum up new business and consultancy work.

Arriving from GroupM Primus, where she led the Johnson & Johnson business in northern Europe, Hickey will report directly to chief executive Nick Baughan – who vacated the role last October following promotion.

Baughan said: “Anna has a terrific track record of agency leadership and client services, as well as a proven entrepreneurial spirit. She is the epitome of all our values and is absolutely the right person to help us take Maxus into its next phase of growth and development.”

Hickey added: “I am thrilled to join the Maxus fold at this exciting chapter in its story. I love the team’s ambitious energy and am looking forward to working with a great set of people and a great set of clients.”

In other roles Hickey has served as chair of the commercial strategy board for MEC whilst also sitting on the strategic leadership board.