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Rocket Fuel Gravity4

Rocket Fuel board rejects unsolicited Gravity4 acquisition request


By Nesh Pillay, Reporter

May 13, 2015 | 2 min read

Rocket Fuel, programmatic marketing platform, has rejected an unsolicited request from Gravity4 to acquire the business.

Rocket Fuel’s board reviewed the proposal and concluded that it wasn’t credible, as it is inconsistent with customary public company transactions.

“The highly conditional and non-customary nature of your proposal does not constitute a credible offer,” Rocket Fuel’s interim chief executive officer, Monte Zweben, wrote in a letter to Gravity4.

Rocket Fuel currently operates in more than 20 offices globally and trades on the NASDAQ Global Select Market.

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