Pearl & Dean appoints Brothers & Sisters to create summer campaign

Cinema advertising company Pearl & Dean has appointed Brothers and Sisters to produce a summer promotional campaign.

The appointment, made without a pitch, will see the London creative agency create a campaign to celebration the relationship between Pearl & Dean and cinema-goers.

"Pearl & Dean is synonymous with cinema-going, and the creative idea by Brothers and Sisters captures this perfectly,“ said Kathryn Jacob, CEO of Pearl & Dean.

The company previously worked with Matthew Charlton, chief executive of Brothers and Sisters at his previous agency BETC London.

The campaign will run nationally across Pearl & Dean's media including Curzon and Everyman cinemas as well as independent cinemas.