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The National Autistic Society hires Hopscotch to bolster MyWorld campaign

By Shandah Graham | Intern

May 13, 2015 | 3 min read

The UK's biggest autism charity The National Autistic Society (NAS) has appointed education marketing and communications agency Hopscotch to create a campaign that celebrates the diversity of children and young people with autism.

The agency has been briefed to oversee the strategic planning for the MyWorld campaign, including marketing plans, creative development and activation of the schools engagement programme. Working as part of an integrated marketing, advertising and social media campaign the agency will help the NAS in its aim to increase the number of teachers and educational professionals on its database by 200 per cent.

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The creative conveys the world as it seems to a child, using their own words to explain the everyday challenges they can face in the school environment. A simple call to action running across the campaign will be for school staff to sign up to receive the training materials from the NAS so that they can provide vital support to pupils.

It aims to equip school and nursery staff with an extensive range of autism-related school resources in a bid to improve the educational experience for over 53,000 school children with the disorder.

According to national teachers’ union NASUWT, more than half (60 per cent) of teachers in England don’t feel they have adequate training to teach children with autism.

Julie Noble, Hopscotch director, said: “We’re delighted to be working alongside such a forward-thinking charity on such an ambitious and important campaign. As each child on the autism spectrum is different, one approach simply won’t work. Offering school staff access to the widest range of autism-related resources in the UK, as well as fortnightly guidance emails tailored to the school year, will help build school staff confidence in helping support children and young people with autism.”

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